The Holistic Marketing Podcast.
This is a place for conscious business leaders, entrepreneurs and thought leaders to gather and learn about what it means to take an intentional and holistic approach to marketing while nurturing ourselves as whole individuals. Be sure to subscribe wherever you listen to podcasts.
Episode #32: When to Quit with Kyira Wackett
In this episode, host Charlotte Chipperfield welcomes Kyira Wackett to discuss with the challenges and neurology of change. Kyira Wackett is the founder of Adversity Rising and holds a Masters Degree in Counseling Psychology and is a licensed therapist specializing in eating disorders, anxiety disorders and trauma.
Kyira is also an artist and speaker who speaks on topics related to mental health, authenticity and personal & professional development for over 10 years with a focus on assertive communication, shame and fear, and moving from a life of "busy" to "fulfilled.”
Episode #31: Create a Value Proposition
In this episode, host Charlotte Chipperfield shares how to create a value proposition. This episode shares the audio from Module #6 of The Holistic Marketing Roadmap, a course Charlotte created to help business owners create an intentional and holistic marketing strategy.
Episode #30: Startup Story: The SaF App with Co-founders with Shahrzad Vossoughi and Yalda Moshiri
In this episode, host Charlotte Chipperfield welcomes co-founders of The SaF App, Shahrzad Vossoughi and Yalda Moshiri. The SaF App is an on demand line concierge service that allows anyone to never wait in line again. Shahrzad and Yalda share what it takes to build a startup, the importance of knowing your audience, and being flexible to pivot during a pandemic when their app was rendered useless.
Episode #29: When to Take on Investment with Josh Carter
In this episode, host Charlotte Chipperfield welcomes Josh Carter to discuss the world of investment. Josh is the Navy Vet, serial entrepreneur, podcast host, Program Director for the Washington Maritime Blue Innovation Accelerator, and the Principle of 1859 Ventures. In this episode, Josh breaks down how to assess when is the right time to take on investment for your company, the different types of investment, and how to get in front of investors.
Episode #28: Leadership Development with Paloma Medina
In this episode, host Charlotte Chipperfield welcomes Paloma Medina, who is a TEDx speaker, management trainer, coach and entrepreneur. She has 10+ years of experience merging the neuropsychology of work and life to support leaders and managers in building high-performing and human-centered workplaces.
Episode #27: Legal Protections for Your Business with Michael Jonas
In this episode, host Charlotte Chipperfield welcomes Michael Jonas, who is the Principal Attorney and Owner of Rational Unicorn Legal Services, a community based business law firm offering pay-as-you-go legal services. In this episode, we demystify everything a new entrepreneur needs to be thinking about from a legal perspective when launching a business.
Episode #26: DEI and Building Social Impact with Kevin L. Nichols
In this episode, host Charlotte Chipperfield welcomes Kevin L. Nichols, the Founder of The Social Engineering Project. The Social Engineering project is funded by Google and Microsoft and is a social impact venture with Stanford University designed to address the lack of diversity in the tech industry. In this episode, we discuss diversity, equity and inclusion (DEI) and building a social impact business.
Episode #25: Take the Fear Out of Sales with Erin Moore
In this episode, host Charlotte Chipperfield welcomes Erin Moore, who discusses all things sales! Before you hit pause and run away as so many of us do when we hear the word “sales,” know that Erin is a rockstar in coaching women and female entrepreneurs on sales. I have experienced her magic firsthand and she helped me completely reframe what it means to do sales and helped me create a system that works for me.
Episode #24: The Current State of Female Entrepreneurship with Amy Jermain
In this episode, host Charlotte Chipperfield welcomes Amy Jermain, who is the Executive Director of the Xxcelerate Fund to discuss the current environment surrounding female entrepreneurs. There’s been a number of reports on the disportioncate impact COVID has had on women in their households and with raising childcare, all of which has caused many women to leave work or put their business on hold.
Episode #23: A Fresh Start
In this episode, season #2 kicks off! Host Charlotte Chipperfield shares her own career shifts since the end of season 1. Charlotte also shares a brief overview of what to expect for season 2 of The Holistic Marketing Podcast.
Episode #22: Write Your Story Or Others Will
In this episode, the season #1 finale, host Charlotte Chipperfield shares her own personal experience in crafting her story. Charlotte also shares a recap of all the guest interviews and shares what is coming next for The Holistic Marketing Podcast.
Episode #21: Taking a Holistic Approach to Business
In this episode, host Charlotte Chipperfield explores what it means to build a holistic business and marketing strategy. Charlotte lays out a model for 5 ways in which you can implement a holistic business environment that nurtures all stakeholders.
Episode #20: Instagram Masterclass with Brie Falough
In this episode, host Charlotte Chipperfield welcomes Brie Falough who is a celebrity nanny turned brand and visualization strategist. In this episode Brie serves up a masterclass in creating an Instagram strategy for small businesses through a lens of conversions.
Episode #19: Legally Protecting Your Business with Natalie Puglisi
In this episode, host Charlotte Chipperfield welcomes Natalie Puglisi, a small business attorney who empowers women to figure out the legal base required to support their online businesses. In this episode Natalie breaks down everything we need to know when it comes to setting the legal foundation at each stage of business.
Episode #18: Shopify Ecommerce and Holiday Marketing with Kathryn R. Smith
In this episode, host Charlotte Chipperfield welcomes Kathryn R. Smith, a Shopify expert and a marketing coach and consultant. Her company Walton Burch which helps small businesses and entrepreneurs grow their business with online marketing. She teaches workshops on marketing and website building using Shopify.
Episode #17: Storytelling Through Video with Quinn Rose
In this episode, host Charlotte Chipperfield welcomes Quinn Rose. Her company Story Based Brands creates video marketing content for impact for mission-driven companies. Her videos, stories and interviews have aired in 256 countries, reaching a TV audience of over one billion. Quinn breaks down how video can be used to generate impact and convey connection.
Episode #16: Bigger Isn't Better with Michael Knouse
In this episode, host Charlotte Chipperfield welcomes Michael Knouse, a business coach and sales expert. We discuss why growing a business faster isn’t always the goal. Michael breaks down why a bigger business doesn’t always mean better and how to outsmart the hustle.
Episode #15: Public Relations with Nicole Early
In this episode, host Charlotte Chipperfield welcomes Nicole Early, on all things public relations. Nicole is the Founder of Early PR and is a creative entrepreneur with serious media savvy skills. We dive into what public relations really means, when a small business can seek public relations, and the process for creating a strategy.
Episode #14: Linkedin Strategy with Andréa Jones
In this episode, host Charlotte Chipperfield welcomes Andréa Jones, the host of the Savvy Social Podcast, and the creator of the Savvy Social School In this episode, we discuss how entrepreneurs and business owners can create and implement a Linkedin strategy.
Episode #13: The Role of Strategy with Bridget Burnham
In this episode, host Charlotte Chipperfield welcomes Bridget Burnham, the founder of BurnBright Communications. In this episode, we discuss what it really means to have a marketing strategy and its role within your business. As Bridget says, “strategy can’t live in a bubble.” She explains the importance of creating a strategy and the various pieces for consistent communication.