Episode #14: Linkedin Strategy with Andréa Jones
In this episode, host Charlotte Chipperfield welcomes Andréa Jones, the host of the Savvy Social Podcast, and the creator of the Savvy Social School In this episode, we discuss how entrepreneurs and business owners can create and implement a Linkedin strategy.
Here are more topics discussed in this episode:
The power of social media and using it as a tool to build your business.
How to leverage Linkedin beyond a digital resume.
How entrepreneurs can use Linkedin for business development and thought leadership.
The power of Linkedin is in the search to find the specific people you are looking for.
We discuss how to create the perfect headline in your bio as well as to optimize your Linkedin profile to help potential clients understand how they might work with you.
We explore the three things entrepreneurs should have in your About section.
Learn how to overcome the fear of “putting yourself out there” on social media.
We discuss the algorithm and how these plays into creating a content strategy for Linkedin.
We discuss the art of requesting new connections on Linkedin and using your intuition to nurture relationships ongoing.
Andréa answers the question: “Does it make sense to upgrade your Linkedin account to a paid account?”
Lastly, we touch on what metrics to measure and monitor as your grow your presence on Linkedin.
This is a juicy episode with tips for understanding the role of Linkedin as a part of a marketing strategy.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
To connect with Andréa Jones:
Website: https://onlinedrea.com/
Instagram: http://instagram.com/onlinedrea
Podcast: https://onlinedrea.com/podcast/
Linkedin: http://linkedin.com/in/onlinedrea
About Andréa Jones
Andréa Jones is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies, and named one of Social Report's top marketers to follow.
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This podcast is written, developed and edited by Charlotte Chipperfield.
