Episode #15: Public Relations with Nicole Early

In this episode, host Charlotte Chipperfield welcomes Nicole Early, on all things public relations. Nicole is the Founder of Early PR and is a creative entrepreneur with serious media savvy skills. We dive into what public relations really means, when a small business can seek public relations, and the process for creating a strategy.

Here are more topics discussed in this episode:

  • Learn what “Public Relations” really means and how to set PR goals.

  • Learn the difference between how the company defines itself and how the public thinks about your brand.

  • Understand when to engage PR services. (Hint: It’s like inviting people over to your house).

  • Learn what you can be doing now to prepare for PR in the future.

  • How to craft your pitch.

  • Understand what working with a PR professional looks like.

  • How brands can use storytelling to cut through the noise of the current news cycle.

  • Learn what the future of PR could look like.

This is a juicy episode with tips for understanding the role of Public Relations as a part of a marketing and communication strategy.

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To connect with Nicole Early:

About Nicole Early

Nicole founded EARLY PR in 2018 after several years of helping political leaders get elected and decoding complex health-care challenges into digestible content. Frustrated with the divisiveness of politics, she sought to apply her creativity and media savvy skills to help grow businesses doing good across sustainability, health & wellness, and lifestyle industries

Nicole’s political and public policy background provides her with a strong strategic eye that helps to keep clients focused and on track. And, like all of her clients, Nicole is an entrepreneur and advocate who possesses the passion and drive to help propel their businesses forward and make a positive impact on our world.

In addition to EARLY PR, Nicole is the Co-Founder and Executive Director of Rose City Wellness Week in Portland, Ore. A platform and annual event series that exists to expand the concept of wellness through education and meaningful social events. Nicole graduated from the University of Florida with a degree in Public Relations. She lives in Portland but splits her time between Los Angeles to better serve her clients and stay connected with her family in SoCal.

Did you enjoy this episode? You’re invited to connect further: 

  1. Visit CharlotteChipperfield.com

  2. Connect with me on Instagram

  3. Connect with me on Linkedin

This podcast is written, developed and edited by Charlotte Chipperfield.

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Episode #16: Bigger Isn't Better with Michael Knouse

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Episode #14: Linkedin Strategy with Andréa Jones