Episode #16: Bigger Isn't Better with Michael Knouse
In this episode, host Charlotte Chipperfield welcomes Michael Knouse, a business coach and sales expert. We discuss why growing a business faster isn’t always the goal. Michael breaks down why a bigger business doesn’t always mean better and how to outsmart the hustle.
Here are more topics discussed in this episode:
Learn how to dream bigger for your business, craft your vision, and backwards engineer a strategy to achieve your goals.
How to outsmart the hustle - Learn what it means and to work smarter, not harder.
How to know when you are stuck in the hustle and understand when the hustle becomes a choice.
Be able to question the following: Is the business “growth bandwagon” even right for your business?
As entrepreneurs, we have to be smart with our time and energy to become more intentional with how we are evolving our businesses which can be a game changer over “bigger being better.”
Stop chasing tactics and build a strategy with the highest probability of success.
When starting a business, focus on developing and marketing one core offer.
How we often make things harder than they need to be by doing things that don’t come most naturally to us.
Learn about the art of niching.
Learn how do we design a business for slow and intentional growth.
This is a juicy episode with tips for understanding how to position our companies for intentional growth.
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To connect with Michael Knouse:
Website: https://www.michaelknouse.com/
Email: michael@michaelknouse.com
About Michael Knouse
Michael Knouse is a business coach and sales expert. He is a champion for mission-driven coaches and entrepreneurs. He is the creator of The Council of Visionary Business Builders (a peer-to-peer coaching cohort for experienced entrepreneurs) and he recently launched his latest program called Coaching That Sells: an insanely simple approach for helping coaches reach their first $150k.
Michael is focused on two things...
1) Mentoring coaches who are ready to make their first $150k and...
2) Coaching entrepreneurs to achieve extraordinary outcomes and live impeccable lives.
After a 14 year career in corporate software sales and working with hundreds of entrepreneurs and coaches, Michael is obsessed with ushering in a new generation of business builders that accomplish more by hustling less.
When not fighting for the sanity of coaches and business builders everywhere, Michael can be found on the trail, on the yoga mat, shredding steeps on powder days, or adventuring with Jill (his amazing wife) and Dug & Addiebelle (the cutest dogs in the world).
Did you enjoy this episode? You’re invited to connect further:
This podcast is written, developed and edited by Charlotte Chipperfield.
