Meet Charlotte!

Content Strategist | Writer | Developmental Editor | Speaker | Coach

Be Intentional.
Create Connection.

From a young age, I fell in love with storytelling. While other kids were playing soccer, I was writing and illustrating stories which I “self-published” with a ribbon binding and cardboard cover. The ability for a story to convey emotions and pull the reader in has become a lifelong obsession. So, it doesn’t really come as a surprise that I gravitated towards a career in marketing.

The entire ecosystem of a brand from the name, content strategy, email marketing, social media, blog, paid advertising, and customer experience, have to come together in a synergistic way that conveys a positive emotion for the consumer.

Just as you feel a certain way when watching an Audi driving down the street versus a Honda, brands are a point of connection between the company, employees, and customers. It is a dynamic matrix that is constantly evolving and yet, needs to remain consistent.

This requires a heightened ability to embody the brand while intentionally planning each integrated piece instead of reacting to the environment surrounding the company.

Throughout the last 10 years of my career, I have worked with national brands and startups to create 45+ multi-channel marketing plans, expanding engagement by 7x and increasing revenue by 5x. I like to think of each marketing strategy as a chessboard. As a player, it is critical to remain calm at the center of the storm watching over the operation at a high level while simultaneously implementing tactical moves on the board, and understanding how each move creates a chain of reactions.

My ability to keep my eye on the big picture while executing each step is a skill that comes naturally to me and has led to result-driven marketing success directly impacting the bottom line.

When it comes to my leadership philosophy, I believe in being an empathetic and enlightened leader who nurtures employees as whole people. My interpersonal skills are my superpower which fuels collaboration for high-impact solutions. On the other end of a project deadline or business transition is another human. When we can lead with our hearts as well as our minds, we create points of connection that hold space for employees to be creative therefore increasing performance.

This heart-centered approach also allows for a deeper understanding of the customer which increases the bottom line. This is why I’m a big supporter of conscious business practices and the triple bottom-line accountability to people, profit, and the planet.

In 2014, I founded Chipperfield Media, an award-winning digital marketing agency inviting clients to think holistically about marketing by letting go of what they “should” be doing when it comes to marketing, and instead, create an intentional brand matrix that serves their customers and the bottom line from a centered place rooted in brand values and purpose.

I also love teaching and sharing my knowledge having spoken at 45+ conferences and organizations around the country. I am a Marketing Strategy Coach for XXcelerate and I’ve built a marketing course to help entrepreneurs expand their business. I’ve been a contributing writer for SWAAY Media & Thrive Global, and featured in Inc. Magazine online, local news outlets, and been a guest on 20+ podcasts. I am the host of The Holistic Marketing Podcast.

Currently, I am a freelance marketer, speaker, and founder of Her Narrative. I am a certified Developmental Editor and Life Coach helping to shape the stories and mindsets of fiction writers to become the best-selling success they desire.

The ribbon that now binds my work is a deep knowing that when we can show up together with integrity and intentionality, the opportunity to create meaningful connections is endless.

When I’m not working you can find me:

• Writing her first novel (The love of creating stories continues only with less cardboard now!)

• Competing in open water swims

• Learning to surf

• Traveling

• Learning Portugues

Thank you for being here and reading my story.