Episode #13: The Role of Strategy with Bridget Burnham
In this episode, host Charlotte Chipperfield welcomes Bridget Burnham, the founder of BurnBright Communications. In this episode, we discuss what it really means to have a marketing strategy and its role within your business. As Bridget says, “strategy can’t live in a bubble.” She explains the importance of creating a strategy and the various pieces for consistent communication.
Here are more topics discussed in this episode:
Learn how to create a strategy by starting with the end point and then reverse engineer how you are going to get there.
How a strategy should never a document left to collect dust, it’s a living breathing roadmap to incrementally help you get to where you want to go.
Consider how your customer sees you and how can you share your unique value to stand out amongst the noise.
Establishing goalposts to keep you on track to keep you moving forward towards your end goal
Learn the key components to building a marketing strategy.
Understand when to hire an expert to aid in your strategy development and the collaborative team approach.
Why believing that the end goal is possible is part of the strategy. This allows you to align with how YOU want to get there based on core values.
Learn how to own your strategy and not to build a strategy based on shiny objects.
Why you need to drive your strategy even if you are delegating to get the most value out of your strategy partners.
Why you get stuck or have resistance without a strategy.
How to pivot for sustainability and updating your story.
Setting expectations and defining the right metrics to measure.
How it’s time to start planning again for the end of 2020-2021 and the importance of planning especially when things are in chaos.
How a strategy is a grounding tool to keep coming back to with key insights.
This is a juicy episode with tips for understanding the role of a marketing strategy, why it’s important to have one and tips for creating.a living, breathing approach to strategy development.
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About Bridget Burnham
Bridget Burnham is the founder of BurnBright Communications, a content marketing and public relations agency helping individuals and organizations share their unique brilliance to attract attention and create connections. Growing up the oldest of five children, Bridget is driven to collaborate. The daughter of a speech and language pathologist, she quickly learned that communication is a powerful tool for creating community and getting things done. Whether she is planning internal communications to propel growth at a multi-million dollar company, or helping an entrepreneur or startup build a reputation that stands out above the noise, it all comes down to powerful listening and magnetic messaging. Bridget believes that thoughtful, creative communication can change the world and that everyone should have the chance and tools to tell their story and make an impact.
To connect with Bridget Burnham:
Website: http://www.burnbrightcom.com/
Connect with Bridget on Linkedin
Did you enjoy this episode? You’re invited to connect further:
This podcast is written, developed and edited by Charlotte Chipperfield.
