Episode #30: Startup Story: The SaF App with Co-founders with Shahrzad Vossoughi and Yalda Moshiri

In this episode, host Charlotte Chipperfield welcomes co-founders of The SaF App, Shahrzad Vossoughi and Yalda Moshiri. The SaF App is an on demand line concierge service that allows anyone to never wait in line again. Shahrzad and Yalda share what it takes to build a startup, the importance of knowing your audience, and being flexible to pivot during a pandemic when their app was rendered useless.

Here are highlights of the discussion points in this episode:

• Hear advice for building a healthy co-founder relationship. 

• Hear how The SaF App founders created a solution based on a frustration they both experienced.

• Learn how to define the ideal user and develop customer demographics.

• Learn how The SaF App founders targeted customers as they are experiencing the problem or “pain point.” 

• Hear how The SaF App founders were able to get curious and successfully pivot at the onset of the Global Pandemic that rendered their app useless.

• Learn how your gut is sometimes the best data point to make the best decision for your business. 

• Hear advice for founders looking to embark on an app based business. 

This is a great case study episode for remaining curious and open to pivoting a startup under pressure while also leveraging strategic marketing initiatives.

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For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com.

To Connect with Shahrzad and Yalda:

1. Website: https://www.thesafapp.com/ 

2. Instagram: https://www.instagram.com/thesafapp

3. Twitter: https://twitter.com/TheSafApp 

4. Facebook: https://www.facebook.com/thesafapp/ 

5. The SaF App for Clients: https://apps.apple.com/us/app/saf-for-clients/id1479851323 

6. The SaF App for Concierges: https://apps.apple.com/us/app/saf-for-concierges/id1479851329

7. Yalda on Linkedin: https://www.linkedin.com/in/ymoshiri/

8. Shahrzad on Linkedin: https://www.linkedin.com/in/svossoughi/ 

About The SaF App:

Have you ever found yourself waiting in line for far too long? When co-founder, Yalda Moshiri found herself in line for brunch facing a 2-hour wait at 11:00am in Seattle, WA, she took to Instagram to share her experience. Yalda received an overwhelming response to the post. More than 70% of her community would rather pay someone to wait in line than waste two hours. We’ve all experienced waiting in line knowing our time could be better spent.

One of the responders to Yalda’s post was her friend and fellow co-founder, Shahrzad Vossoughi. Coincidentally, as a mom frequently pressed for time, Shahrzad had been thinking about how this problem might be addressed as she was often facing long lines. Together, they decided this was a problem that needed to be solved, not just for the brunch crowd, but for any time when waiting in line gets in the way of life.

Saf, meaning “queue” in Farsi, is an homage to the Founders’ Iranian heritage. Yalda Moshiri and Shahrzad Vossoughi continually found themselves compromising valuable time with family and friends to wait in line at restaurants, the DMV or collecting show tickets. SaF is on a mission to connect our communities and enjoy the best that our cities have to offer.

Did you enjoy this episode? You’re invited to connect further: 

1. Visit CharlotteChipperfield.com

2. Connect with me on Linkedin

This podcast is written, developed and edited by Charlotte Chipperfield.