Episode #20: Instagram Masterclass with Brie Falough

In this episode, host Charlotte Chipperfield welcomes Brie Falough who is a celebrity nanny turned brand and visualization strategist. In this episode Brie serves up a masterclass in creating an Instagram strategy for small businesses through a lens of conversions.

Here are topics discussed in this episode:

• Learn how Instagram fits into a marketing strategy that leads to conversions.

• How to allocate your time effectively and efficiently on Instagram.

• Understand the role of the number followers vs. the power of engagement.

• Learn tips for building your following by being SOCIAL on social media.

• Learn when to have a business profile vs. a personal profile on Instagram. 

• Learn the 80/20 rule for content topics to avoid sounding salesy.

• Learn the best practices for Instagram from post frequency to the best times of day to post.

• Learn how to leverage hashtags as a part of your strategy and how not to avoid using dead hashtags.

• Learn what the “Oprah Effect” is and how you can use it to build community.

• Understand which analytics are most helpful to track to maximize the reach on your content.

• Hear recommendations for optimizing your profile. 

• Learn more about Brie’s company that promotes the health, wealth and the connection to the divine through her Brunch with Brie helping entrepreneurs dealing with doubt around worthiness and dealing with imposter syndrome.

This is a juicy episode with tips for using Instagram as a part of your overall marketing strategy.

Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.

For more information on The Holistic Marketing Podcast, please visit Chipperfield Media.

Tools mentioned in this episode:

1. http://best-hashtags.com/ 

2. https://linktr.ee/

To connect with Brie Falough:

• Instagram: https://www.instagram.com/briefalough/

• Brunch with Brie: https://www.instagram.com/brunchwithbrie/

About Brie Falough:

Brie Falough is a celebrity nanny turned brand and visualization strategist. With one billion people on the platform per month, her main focus these days is Instagram. She helps her clients turn "likes" into revenue, "Passion" into profits.

Did you enjoy this episode? You’re invited to connect further: 

1. Visit CharlotteChipperfield.com

2. Connect with me on Instagram

3. Connect with me on Linkedin

This podcast is written, developed and edited by Charlotte Chipperfield.