Episode #4: Digital Marketing Tips for the Wine Industry and Beyond with Vanessa Hadick
Welcome back to The Holistic Marketing Podcast! Host, Charlotte Chipperfield welcomes guest Vanessa Hadick, Founder of Double Tap Marketing to the podcast to discuss digital marketing for brands in the wine industry and beyond.
In this episode, you will:
Hear how to think about maximizing marketing resources with a limited team, time and budget
Learn the steps to take when starting to put together a 360 degree view marketing strategy
Learn why defining core communication pillars is both strategic but also liberating
How to create a cohesive brand presence
Hear the mistakes commonly made in the digital space and how to avoid them
Learn how to strike a balance between sales and value content on social media
Understand that social media is used for building brand affinity and awareness
Learn how to measure success on social (hint: not by sales)
Hear how leveraging website metrics is important and what they mean for your business
Learn why having the youngest person on your team assigned to manage your digital marketing shouldn’t define your marketing strategy
Learn tips for creating a digital customer experience as a result of COVID
Learn how to leverage going live on social media to learn more about your customers AND be engaging
Hear the silver lining of COVID for strengthening customer relationships
This is a very juicy episode full of tips for any brand navigating the digital space to build relationships with customers. Be especially sure to listen if you have a beverage, wine or food company!
To connect with Vanessa Hadick:
Website: https://doubletap.marketing/
Linkedin: https://www.linkedin.com/company/double-tap-marketing/
Email: vanessa@doubletap.marketing
About Vanessa Hadick
Vanessa Hadick is co-owner and chief strategic officer of Premier Cru Solutions, a wine business consultancy based in the Willamette Valley. Vanessa grew up in the wine industry in Monterey, CA, and holds a B.A. in international relations and gender studies from UC Davis and an MBA from Portland State University. A chance internship at Campari global headquarters in Monaco at 19 landed Vanessa in the marketing world, and the rest was history. After holding positions with Constellation Wines in San Francisco and Treasury Wine Estates in Australia for the first decade of her wine marketing career, Vanessa moved to Oregon in 2015 to be a part of its incredibly collaborative wine community. She was fortunate to serve as the marketing director for Sokol Blosser Winery before launching Premier Cru Solutions with her business partner in 2019. Vanessa serves on the marketing steering committee for the Willamette Valley Wineries Association as well as the Oregon Wine Board's education committee, and is passionately committed to environmental and social sustainability as the future of business.
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This podcast is written, developed and edited by Charlotte Chipperfield.
