Brand Stories.

What defines a brand is more than the logo and brand colors. The purpose or the why behind a brand is what drives success and provides a point of connection to employees, customers, and future customer. Defining these pieces is what I call the “brand story” and often shows up on website about pages, in digital and print assets or media kits.

The SaF App.

Have you ever found yourself waiting in line for far too long? When co-founder, Yalda Moshiri found herself in line for brunch facing a 2-hour wait at 11:00am in Seattle, WA, she took to Instagram to share her experience. Yalda received an overwhelming response to the post. More than 70% of her community would rather pay someone to wait in line than waste two hours. We’ve all experienced waiting in line knowing our time could be better spent. 

One of the responders to Yalda’s post was her friend and fellow co-founder, Shahrzad Vossoughi. Coincidentally, as a mom frequently pressed for time, Shahrzad had been thinking about how this problem might be addressed as she was often facing long lines. Together, they decided this was a problem that needed to be solved, not just for the brunch crowd, but for any time when waiting in line gets in the way of life.

Saf, meaning “queue” in Farsi, is an homage to the Founders’ Iranian heritage. Yalda Moshiri and Shahrzad Vossoughi continually found themselves compromising valuable time with family and friends to wait in line at restaurants, the DMV or collecting show tickets. SaF is on a mission to connect our communities and enjoy the best that our cities have to offer.

Sheila McElroy.

I am a change agent, helping companies build an aptitude for social impact and community engagement, thereby propelling authentic change in the world.

As a consultant and speaker, I guide companies to develop a social impact proposition and roadmap for community engagement, connecting employees to purpose. I see the invisible barriers that often prevents teams from completing the change they desire to see in the world.

Through my work, I invite clients to reconnect to curiosity in order to let go of how things should be done, and expand into the possibilities of what the community needs to authentically deliver on their social impact proposition.

R&R Design Studio.

Imagine building a dream home or business with a sense of ease and clarity while being on time and on budget? We heard that chuckle of disbelief. But here’s the thing, with 33 years of business experience as an interior design development firm, we’ve always known there is a better way. 

An interior design development team for luxury residential, hospitality, and commercial properties, we empower clients to have a better build experience.

That is why we are the design-build industry’s preferred partner for project coordination, logistics and a full turnkey approach to their interior design furnishings, accessories, and artwork. We  facilitate a client’s up-front design decisions and orchestrate a project to finish on time, and within budget.

How do we accomplish this? Through our signature method, the R&R Systems and Process.

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