Blog Posts.
A blog is one of the most helpful tools signaling to Google that a company provides the most valuable answers to a searcher’s query. When content is strategically planned, consistent, incorporates keywords, and SEO best practices it can become a powerful lead generator.
Author Mindset: Working with Fear as a Writer
As a writer, fear can be a constant companion. Whether it's fear of failure, fear of rejection, fear of not being good enough, or fear of the blank page, it's something that most writers have experienced at some point in their writing journey. However, instead of letting fear hinder your progress, it's important to develop an author mindset that allows you to work with fear in a productive and empowering way.
Fear was once described through an acronym, “False Evidence Appearing Real.” If we can learn to get curious when fear arises and turn into it, there is often a lot to learn.
Five Steps to Becoming a Conscious Business Leader.
When I started Chipperfield Media back in 2014, I found myself wrestling with how to incorporate my philanthropic mindset with my business goals. In the traditional capitalist model, we’re conditioned to produce something—whether it’s a product, a service, or a platform—from concrete thoughts and actions. Once we’ve met quarterly and annual revenue goals, any extra time or money that we happen to have leftover can be donated to an organization for a gold star of participation.
Why Conscious Capitalism Is The Future.
When we think about being “conscious” anything, it’s easy to fall into the subject of new age spirituality or just focus on leading a conscious lifestyle through regular yoga sessions, composting, and keeping chickens in the backyard. All of these things are great (when aligned with our personal values), and these actions can enhance our day-to-day lives and inspire others to do the same.
The Role of Digital Marketing in 2021.
As we approach a year in quarantine, a lot has changed during this time. In the world of marketing, it's been a very dynamic year. If companies were unsure of the role digital marketing played before the pandemic, its importance should be crystal clear now. Having a digital storefront is paramount regardless if you have a physical front door or not. Digital marketing has to be a part of your overall strategy. That is what makes your marketing strategy holistic, as multiple avenues are brought together to work synergistically to support your organization's goals.
Why You Need to Think Holistically About Internal Communications.
Do you know who your biggest brand advocates are? You and your employees are. This is why your internal communications strategy needs to be as dialed in as your external-facing strategy. If your internal team can’t clearly communicate your value proposition and believe in it, it is going to add bumps in the road for your customers.
Is It Time to Adopt a Holistic Approach to Business and Marketing?
To take a holistic approach to business means the big picture for the future of the company encapsulates all components, departments, and individuals that are interconnected, working together, and not separated by divisions or sections that never touch or integrate with the big picture. It is similar to a conscious capitalism perspective in that a business is intentionally making decisions and taking actions to benefit all stakeholders.