Retail Brand Case Study.
Opportunity:
A children’s clothing brand was seeking an integrated marketing strategy grow their digital footprint for the first time and meet revenue objectives.
Solution:
I started by building a holistic marketing strategy leveraging social media, paid media, influencer partnerships, and email marketing with attributed KPIs. Next, I created monthly editorial calendars, optimized social media profiles, created promotions, and allocated the paid budget across Facebook, Instagram, and Google Ads. I also researched aligned influencers to partner with and established contracts, deliverables and timelines for campaigns.
Results:
The integrated marketing strategy led to expand brand awareness and sales. Email open rates averaged 22% with sales increasing to $1,500 per email. Social media increased web traffic by 40% and influencer marketing partnerships resulted in 200,000 impressions and increased monthly sales by 2%.