Episode #7: Becoming a Certified Benefit Corporation for Good with Mary Anne Harmer and Tom Hering
In this episode, host Charlotte Chipperfield welcomes Mary Anne Harmer and Tom Hering of Benefit Corporations for Good. We discuss what it means to be a values-driven business and the role of the triple bottom line. FYI - Chipperfield Media is a certified Benefit Company for Good.
In this episode, you will:
Hear how the world needs more businesses with a moral consciousness and Benefit companies are leading the way in this for now and in the future
Learn what the Benefit Certificate is and if it is right for your company
Learn the difference between a B Corp and Benefit Corporation for Good
Hear what makes the difference between a traditional business and one that is creating more impact with awareness for the triple bottom line of people, planet, and profit.
What is required to become a Benefit Corporation for Good
Think like a servant leader, do good in business, and still deliver a profit
A global demand that asks business owners questions such as: “how you serving your employees, your community, social justice issues, and your stakeholders?”
For the future of business, how do we make the triple bottom line a standard for business?
The role diverse communities play in helping to spur a collective mentality and values system for a new mindset and business model for the common good and not just so the individual can get ahead
How the triple bottom line approach actually leads to more profits - Hello!!
Once certified, learn what is required to maintain the certification
This is a juicy episode with tips for understanding how you can create and build a business with mindful principles to serve people, planet, and our communities.
To connect with Mary Anne and Tom:
Website and “Sniff Test” for assessing if the certification is right for your company: https://benefitcorporationsforgood.com/
Certification: https://benefitcorporationsforgood.com/certification
Connect on Facebook: https://www.facebook.com/BenCorpsForGood
Connect with Tom on Linkedin: https://www.linkedin.com/in/tom-hering-9829727/
Connect with Mary Anne on Linkedin: https://www.linkedin.com/in/maryanneharmer/
Other Resources Mentioned in this Episode:
Jay Coen Gilbert: https://www.youtube.com/watch?v=YuyffQ9ekq4
Conscious Capitalism Book: https://www.amazon.com/Conscious-Capitalism-New-Preface-Authors/dp/1625271751
About Mary Anne Harmer
Mary Anne brings passion and energy towards improving the physical, emotional and spiritual health of ALL individuals, families and communities across the spectrum of economics and cultures. She has held a number of leadership positions including Director of Marketing at Legacy Health System, Corporate Director of Marketing at Regence Blue Cross Blue Shield, Director of Emerging Markets (the Latino Initiative) at Regence, and Director of Outreach and Marketing at Oregon’s Health Insurance CO-OP. In the non-profit world, she was Executive Director of Healthy Communities, funded by the Robert Wood Johnson Foundation. Mary Anne served as Executive Strategist at DOJO agency, a branding agency with a focus on health and nonprofit clients.
Mary Anne has served on numerous nonprofit boards and national advisory Committees. Her involvement includes the City of Beaverton, Human Rights Advisory Commission, Wallace Medical Concern, Region X Health Equity Council, the African American Health Coalition, Coalition for Livable Future, and Community Advisory Committee for Oregon’ Office of Equity and Inclusion.
She is the co-author of the book, Putting Soul Into Business: How the Benefit Corporation is Transforming American Business and 25 Building Blocks to Create a Conscientious Organization. An Honors Graduate of the University of Oregon, Mary Anne also holds a graduate level public health certificate from Portland State University. She speaks Italian and conversational Spanish.
About Tom Hering:
Tom has worked as a creative director, copywriter and brand strategist. Before starting his strategic marketing communications firm, he worked for well-regarded agencies in the NW as copywriter, and creative director. He attracts clients who place high values on collaboration, creativity and responsiveness. Tom has guided various projects for highly respected national and regional companies such as Nike, Intel, Bob’s Red Mill Natural Foods, NorPac Foods, Boyd’s Coffee Company, Wild Oats Natural Markets and Oregon State University.
His background includes work with major healthcare organizations including Providence Health Systems, Regence Blue Cross Blue Shield, Oregon's Health Insurance CO-OP, The Corvallis Clinic, Broadway Medical Clinic as well as Good Samaritan Hospitals in Corvallis and Portland. His nonprofit experience involves work for ImpactNW, Wallace Medical Concern, Loaves and Fishes, Project H.E.R. (Susan G. Komen grant) and Oregon Special Olympics.
He currently serves as a board member for the Oregon Small Business Fair as well as the advocacy co-chair for the Interfaith Alliance on Poverty, an organization dedicated to fighting generational poverty. He is the co-author of the book, Putting Soul Into Business: How the Benefit Corporation is Transforming American Business and 25 Building Blocks to Create a Conscientious Organization.
Tom has received Clios, Addys, Tellys and Rosies awards for the work he has created. He is a graduate of the University of Oregon's School of Journalism.
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This podcast is written, developed and edited by Charlotte Chipperfield.
