Episode #10: Embodied Leadership with Justine Bloome
In this episode, host Charlotte Chipperfield welcomes Justine Bloome, a 20+ year veteran of marketing and advertising strategy, an executive mentor, and a certified meditation teacher. We discuss what it means to be an embodied leader to shift a new paradigm and how entrepreneurs can incorporate rituals into their business.
In this episode, you will:
Hear how embodied leaders are needed to create a new paradigm without the hustle mentality
Learn about the importance of being ourselves to help others to do the same
Learn what it means to be an embodied leader so we can all be ourselves in the workplace
How to balance both masculine and feminine energies in the workplace
Hear how to lead with your heart and your mind as a business leader
Learn how to advocate for what you need on a day-to-day basis to nurture creativity
Learn how the output is better when we are clear on the human beings creating it
Hear what working with Gary Vaynerchuk is like
Hear how collaboration through open dialogue can enhance the process through a push and pull to better flush out ideas
Learn how to stay connected to our purpose as entrepreneurs and for those growing in their careers
Hear how the slowing down that has happened as a result of COVID allows us to receive and attract the right clients and customers
Learn how mindful practices and rituals can nurture our businesses
Learn how marketing starts with you first, not your customer avatar
Hear us debate conscious capitalism ;)
This is a juicy episode with tips for understanding how to lean into who we are to inspire others to do the same and create a bigger vision for the future of business.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
To connect with Justine Bloome:
Website: https://justinebloome.com/
Follow Justine on Instagram
Purchase Justine’s meditation journal here
Other resource mentioned in this episode:
About Justine Bloome
Justine Bloome is a 20+ year veteran of marketing and advertising strategy, an executive mentor, and a certified meditation teacher.
Justine’s unique expertise is in understanding humans; what influences their decisions, their behaviours, attitudes and what motivates them to take action. After two decades as a leading strategist within media, advertising and agency environments across Sydney, Melbourne, London, New York City, and Portland, Justine is now focused on empowering solopreneurs and heart-forward leaders to thrive in this new paradigm of conscious digital communications.
Justine uses her training in meditation, blended with her marketing strategy teachings, to guide solopreneurs and network marketers to create their Magnetic Marketing Blueprint.
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Before moving to Portland, OR, Justine held the role of Chief Strategy Officer at VaynerX in New York City, a brand new role for the digital-first, full service holding company when Justine joined in 2017. CEO Gary Vaynerchuk described Justine as being the key to “filling the empathy void” in the agency marketplace.
Prior to this, Justine created the Catalyst team at media agency, Carat USA as EVP, Head of Strategy and Innovation. At Carat, she cultivated a diverse team of strategists, technologists, and creative media thinkers. During her tenure, Carat was named AdWeek’s 2016 Media Agency of the Year and Justine was included in AdWeek’s 2016 Media All-Star line-up.
Before moving to the United States, Justine founded The Village, an Australian agency comprised of independently successful marketing and communications experts offering brand strategy, content strategy, and digital strategy, among other consulting services. Built on a uniquely disruptive premise, The Village curated a bespoke team of the highest calibre freelance professionals, precisely fit to solve the challenges of any given client, project or brief.
Her strategic thinking is founded in Brand Experience Strategy, which she honed while in her first strategic role at Jack Morton Worldwide. Brand Experience Strategy considers every interaction with a potential consumer in one cohesive ecosystem. Over many years since, Justine has been the leader, guide, and mentor of multidisciplinary teams of empathetic, strategic thinkers and practitioners at the intersection of Culture, Experience and Attention.
Justine is frequently asked to speak at industry events, and has given talks at SxSW V2V, TEDxWomen, 4As Stratfest, Cannes Lions, and numerous other events across the United States, Europe and Australia. She has served on the advisory boards of AOL, ZEFR, The Salvation Army, and as a judge for The Effies, Cannes Young Lions, Supernormal Awards, WARC Awards and AdWeek’s Media Plan of the Year.
Did you enjoy this episode? You’re invited to connect further:
This podcast is written, developed and edited by Charlotte Chipperfield.
