NFL Partnership + Social Media Case Study.
Opportunity:
The wine holding company released a limited production wine to commemorate the 50th anniversary of the Super Bowl. They needed a social media strategy and execution to leverage this partnership to grow the winery’s audience as well as move the inventory.
Solution:
I started by creating a social media editorial calendar for organic content integration along with a paid advertising strategy. This included all messaging tactics, CTAs, creative, and budget allocation. I presented the content to the wine brand team along with the NFL to ensure all messaging was aligned with the NFL guidelines before execution each campaign.
Results:
Between the organic social media posts and paid promotion leading up to the big game resulted in:
79K impressions.
10% Engagement Rate.
Increased followers by 20%.
SOLD OUT wine two weeks prior to kick-off.