Girl Scouts Case Study.
Opportunity:
The Girl Scouts of Oregon & SW Washington were investing in digital advertising as the sole way to sell cookies for the first time. They needed a strategy to maximize their ROAS on social media and Google and increased awareness of the longer than usual selling period.
Solution:
I started by creating a digital advertising strategy outlining how the budget would be maximized across social media and Google Display Ads. This included all messaging tactics, CTAs, creative, A/B testing, and a three phase roll-out to support product release, retargeting, and a “last call” to purchase for campaign momentum.
Results:
Stronger than anticipated ad performance leading to over 1.5 million impressions in the region, below industry standard CPC, and a ROAS of 5:1. Sales held steady to previously only in-person sales to further support the next generation of women leaders!
“Thank you so much for all your help making this cookie season brighter for our council! Your strategic approach and efficient, high quality work made a huge difference.”
— Sarah S., Director of Communications for the Oregon and SW Washington Girl Scout Council.